SOLD OUT! Workshop: Lean UX in the Enterprise – with Jeff Gothelf, author of Lean UX
Do 03.12.2015 (09:00 - 17:00 Uhr)
The world of software has become continuous. New delivery capabilities like continuous deployment and integration have enabled channels like app stores and the web to provide us with an unprecedented feedback loop. Every time we launch software we can take advantage of this continuous learning cycle to understand who is using our products and services, what they’re doing with them and how we’re meeting their expectations and our business goals. Combined with techniques born out of user experience and design, we have an unprecedented opportunity to build products that truly meet customer needs and help our businesses win.
Why you should attend
This new continuous reality fundamentally changes the way we discover and create new products and services. The old waterfall ways of software development are dead. The new way is a collaborative, continuous cycle of concepting, delivering, learning and iterating.
The only way to truly harness the benefits of this new reality is in a collaborative, cross-functional team that bases its decisions on evidence from the market gained through experimentation and hypothesis.
Jeff Gothelf is an expert in teaching teams how to work in this collaborative fashion and has captured these ideas in his book, Lean UX: Applying lean methods to improve user experience.
Who should attend
Product leaders like CEO’s and General Managers, VP’s and Directors of Product, VP’s and Directors of UX, CTO’s and VP’s of Engineering. These folks take the learnings back to their teams. Alternatively, these same organizations send colleagues new to their product teams to get this training in preparation for joining the team.
These workshops sell out well in advance, so don’t hesitate to reserve your seats.
|„Jeff’s workshop…not only made a whole lot of sense, it gave me a great way of thinking about how to fit rigorous, customer-centered user experience practice into tight spaces.“ – Dan Turner|
What you will learn
In this fun, high-energy and hands-on workshop, Jeff will teach you and your teams:
- How adopting lean principles increases the amount your team learns
- How basing your product ideas on assumptions, rather than requirements, gets you to a faster product/market fit
- Why focusing on achieving outcomes is far more successful than focusing on features
- How to write hypotheses based on our assumptions
- How to structure experiments to test those hypotheses and take advantage of our continuous reality
- How to work cross-functionally to bring engineering, design and product management together in an agile way
- How to incorporate this culture of learning in your organization – enterprise, mid-size or startup
Every attendee of the workshop gets a free copy of Jeff’s book.
About Jeff Gothelf
Jeff is a designer, product strategist, team leader and author. He’s been teaching teams across the world to rave reviews. He mainly focuses on building and training evidence-based, customer-centered product development teams. These teams often utilize lean principles and agile software development. Jeff has been creating software products for over 15 years with companies like AOL, Fidelity, WebTrends & TheLadders. Today Jeff is a Principal in Neo’s NYC office.
Read Jeff’s blog here: www.jeffgothelf.com
See what he has to say on Twitter: @jboogie
|„You kept it real – loved the presentation style and the content has the potential to dramatically improve the way [we] develop products.“ – Recent workshop participant|
- Full Day Single Workshop Ticket: 899,- Euro
- Early Bird: 799,- Euro
Bring the whole team!
The LEAN TEAM package gets you 5 tickets to the full-day Lean UX workshop for the price of 4.
(c) Text&Images by Jeff Gothelf
Impact Hub Berlin
Friedrichstraße 246, Berlin